About Us

You can customise your everyday morning coffee, so why not customise your engagement ring, the one you will wear practically all the time for years to come. We curate only the finest diamonds and gemstones for your engagement ring and  custom engagement rings and wedding bands and we offer the value of advice to get you the best and biggest diamond or gemstone for your budget. Our collection of gemstones have been meticulously selected and we only carry the finest natural gemstones.  Founded in 2012 by Murtaza Ali, Al Joher is proudly made in Toronto Canada.

Murtaza started Al Joher after seeing the lack of options for quality diamond engagement rings without the inflated prices. He noted that there weren't options where a personal experience and advice were offered by an expert in the field. After becoming a graduate gemologist from GIA, he vowed to save resurrect the age old private jeweller option, that was available only to nobility and royalty.


A great About Us page helps builds trust between you and your customers. The more content you provide about you and your business, the more confident people will be when purchasing from your store.

Your About Us page might include:

  • Who you are
  • Why you sell the items you sell
  • Where you are located
  • How long you have been in business
  • How long you have been running your online shop
  • Who are the people on your team
  • Contact information
  • Social links (Twitter, Facebook)

To edit the content on this page, go to the Pages section of your Shopify admin.